A Look into the Future…

It is time to take a glance into the future. I have already discussed some of the things that journalists and journalism organizations should and should not do when it comes to new social media.
Here is a post that gives examples of journalism organizations doing a good job with new social media. Among the things journalists can do is blog (which I also have a post on), use Twitter (which, again, I have a post on), and be open with the people who are going to consume the content that you produce.

For journalism organizations, it is important and essential to allow their talent the ability to interact with their respective consumers. It is also important for the organization as a whole to embrace social media and be proactive in using it.

Traditional journalism could die, but it doesn’t have to– as long as journalists stay current with the times and technology, their ability to report valuable news will always be needed.

I also saw some bad examples of journalism organizations using social media. I wrote a post on organizations regulating their talents use of social media, and did two hole posts on ESPN, the “worldwide leader in sports,” and their usage of social media, both good and bad.

News organizations feel threatened by the web. That is no secret. But neglecting the web, putting restrictions on employees who do use the web, and fearing the power of the web is no way to fix their problems.

In today’s world, people are looking for an interactive experience. They are looking for all of their news to be delivered as fast as possible. They are looking for ease of use, and a more personal experience. Overall, they are looking for good, credible, up date journalism.

And people aren’t willing to do a lot of the things that they used to do in order to get good, credible journalism. According to a Text Technologies article called “The Grand Discussion on the Future of Journalism,” people are no longer willing to pay for news content and also have no desire to hear or see traditional advertising.

These facts, as the article states, have destroyed to old business model of journalism.

But there is hope, because there are ways that journalists and journalism organizations can change their business model in order to keep their readership/ viewership.

Martin Langeveld, in his article entitled “Building Networks Around News,” Langeveld says that social media can has the ability to connect journalists with consumers and advertisers.

Langeveld also lists features that will help a journalist adopted social network. The list includes Groups formed based on content, RSS feeds, and content recommendations based on profiles.

There is still hope for journalists. Today’s technology world, contrary to poplar belief, has not eliminated the field of and desire for good journalism.

With a proactive, efficient and committed an approach to social media, journalists will continue to do what they have always done: deliver the news.

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